| Memory: Bower 1972 | |
|---|---|
| Script Name | bower.zip |
| Stimulus Materials | |
|
Sample Data Files |
bowerData.zip |
| Citation | Bower, G.H. (1972). Mental imagery and associative learning. In L. Gregg (Ed.), Cognition in learning and memory, 51-88. (pdf - large) |
| Summary of Experiment | In this experiment, participants are asked to remember a pair of words (like DOG-BICYCLE) either just by memorizing them, or by constructing a scene in which both participate. This should produce an effect where the participants who construct a scene recall the words better than those who don't.
The experiment is constructed as two tasks. The first is a paired-associate recall task with normal ("memorize these pairs") instructions, and the second is the same except for scene-building instructions ("construct a scene using each pair"). Each task uses a list of 20 words, which can be random or the same, then a recall task where the first word is presented and the second word is supposed to be typed. |
| Related Studies in this Corpus | Paivio 1965, Kosslyn 1976 |
| Works this Study Cites | {Study WC} |
| Works in Set that Cite this Study | {Cited By} |
| Original Abstract | none |
| Works Used to Replicate Experment | {Works Cited} |
| Data Analysis Instructions | {Data Instructions} |
| Date Modified |
12-Mar-2002 |
| Contact for More Information | Brian MacWhinney |